Beyond the Scale: Why Women Are Rebuilding Strength After 30 Instead of Chasing Weight Loss
For decades, women’s fitness narratives have been dominated by one relentless, often soul-crushing pursuit: weight loss. The scale became our merciless judge, calorie counting our daily penance, and the goal always seemed to be “smaller, thinner, less.” But something powerful is shifting. Women over 30, in particular, are calling BS on this outdated paradigm. We’re […]