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Tag: sustainable fitness

Why Women Are Rebuilding Strength After 30 Instead of Chasing Weight Loss

Why Women Are Rebuilding Strength After 30 Instead of Chasing Weight Loss

For years, the dominant narrative around women’s fitness revolved around shrinking smaller waistlines, lower numbers on the scale, and relentless calorie cutting. But something has shifted quietly, professionally, and decisively. Women over 30 are no longer fixated on weight loss as the primary goal. Instead, they are rebuilding strength. This isn’t a fleeting wellness trend […]

Fitness Without Pressure: Letting Go of Extreme Goals

Fitness Without Pressure: Letting Go of Extreme Goals

For years, fitness has been framed as a relentless pursuit of “more.” More weight lifted. More kilometres run. More calories burned. More visible results in less time. Scroll through social media or glance at mainstream fitness culture, and the message is clear: if you are not constantly pushing limits, you are not doing enough. Yet […]