Why Women Are Rebuilding Strength After 30 Instead of Chasing Weight Loss
For years, the dominant narrative around women’s fitness revolved around shrinking smaller waistlines, lower numbers on the scale, and relentless calorie cutting. But something has shifted quietly, professionally, and decisively. Women over 30 are no longer fixated on weight loss as the primary goal. Instead, they are rebuilding strength. This isn’t a fleeting wellness trend […]