The fourth edition of the program invites applications from growth-stage startups to solve the payments and commerce challenges of tomorrow

Colombo, January 29, 2024: Visa (NYSE: V), the global leader in digital payments, today announced the launch of the fourth edition of the Visa Accelerator Program with an open call for applications. The initiative aims to enable startups in Sri Lanka to unlock growth potential by collaborating with Visa’s payments experts. The 2024 edition focuses on new opportunity areas – Artificial Intelligence (AI), Global Money Movement and Loyalty of the Future, with an emphasis on areas like Digital Acceptance for Micro, Small and Medium Businesses (MSMBs) and Embedded Finance.

Speaking on the launch of the program, Avanthi Colombage, Country Manager, Visa Sri Lanka and Maldives said, “We are delighted to invite up-and-coming payment innovations of the country to the Visa Accelerator Program and power their solutions with Visa. The Program offers startups a unique opportunity to work with our subject matter experts to enhance and test their solutions with real-world opportunities, building a runway for growth. We aim to drive the next wave of momentum for global payments by enabling seamless, safe money movement through positive payment experiences.”

Tailored for companies in the pivotal expansion stage, the program will emphasize on development of proof of concept, product solutions, and fast-tracked commercialization, arming startups with potential collaboration and accelerated growth. A select group of startups from across the Asia-Pacific region will, through the program, address the evolving challenges of the payment ecosystem. They will also co-develop, test, and iterate new solutions and leverage Visa’s extensive network of financial institutions, merchants, and digital partners to pursue tangible go-to-market opportunities.

Applications for this edition of the Program opened on January 8, 2024, and will close on March 8, 2024. The selected startups will engage in the program from May to November 2024, culminating with a Demo Day later. Launched in 2020, the Visa Accelerator Program has consistently supported advanced-stage startups with experienced mentors, and cutting-edge technology, and opened doors to investment opportunities.

Startups interested in knowing more and submitting applications can visit –

About Visa

Visa (NYSE: V) is a world leader in digital payments, facilitating transactions between consumers, merchants, financial institutions, and government entities across more than 200 countries and territories. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payment network, enabling individuals, businesses, and economies to thrive. We believe that economies that include everyone everywhere, uplift everyone everywhere and see access as foundational to the future of money movement. Learn more at

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