Is your business focus on people?
Too many times, businesses can be impersonal ventures that do not capitalize on people.
This is more relevant to big organizations but can happen among entrepreneurs too.
Being people-focused is a great trend identified as a must-have focus for entrepreneurs today – more so for women entrepreneurs who as mothers and wives, usually have a strong grasp on all things in relationship management.
Why should your business be people-focused?
For many reasons. A few we are noting down here.
People are your consumer and your deliverer –
Did you know that people is a general term that can apply to your consumers and your suppliers – and your staff?
People, in general, have the same needs and the same aspirations.
When you are people-focused, you naturally cover all these segments; which makes it a powerful proposition for your business.
Being people-oriented means being aware of what is important to them
When you as a business are people-focused, you understand what is important to them at many levels.
Being people-oriented means being aware of what they look for in products and services – how they like their products to taste, to feel, or to look.
It gives you the ability to detect changing trends and perceptions which are great tools in managing your business.
People today define businesses –
Businesses that are people-focused don’t just add value to the business – they define the business.
Whether it is an employee that needs extra time doing a task or a customer who wants certain extras – or a supplier who cannot meet a deadline due to some very valid reason – all of this defines whether you as an entrepreneur are people-focused or not.
When you are people-focused, you make room to accommodate them – that doesn’t mean you give into excuses but be able to maintain a level of listening to the people.
People contribute towards your business –
When you deliver a people-oriented service, friends and strangers become your customers. Your employees will want to stay with you and your suppliers will want to work with you.
They know that your business is people-focused and that matters to them.
In today’s world of social media, opinions can make or break a business – perceptions and attitudes can add value or take it away.
The more conscious you are of the people surrounding your business, the more you can allow it to grow.
People-oriented businesses are the future –
The trends are all pointing towards businesses that maintain a strong focus on people and their aspirations. Whether it means listening to them or hearing their voice – whether it means adding or taking things away.
If your business is not people-oriented but is product or service-oriented, think about changing the equation.
Your business will indeed benefit from a change of focus.
The more we focus on the people, the more our businesses can be flexible enough to include changes here and there.